{Hermès' Success Has Been Driven by Deficiency

While many deluxe brand names drive exposure with social media advertising, star partnerships and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products haven't transformed a lot in years; it does not have TikTok, and doesn't offer stars complimentary bags.|Herm�

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